Category: Branding, Design & Print
sascofoods found that it needed to rebrand in order to maintain its leadership position and the company chose to partner with ad.mark. We were tasked with developing a new identity for sascofoods.
Together, we established a clear understanding of the sascofoods brand experience and the key factors that drive that experience, including customer perception and behaviour, new business opportunities and a place for the brand to live. A contemporary brand was designed to help the company market their products to consumers. Brand guidelines were also created to assist with the subsequent roll out of the brand and was developed across a range of marketing collaterals and new website.